Make Me A Supermodel: Brand Ambassadors - Ben Dichiara

Today’s episode begins with a quick goodbye to Frankie. Sorry, but America thinks you are not supermodel material! The other models weren’t exactly sorry to see him go. Shannon spent a few minutes describing his laugh as “a cross between Fran Drescher and a dolphin in a blender,” before admitting, “It’ll be nice not having Frankie around all the time.”Tyson shows up with an announcement. It’s host and judge Niki Taylor’s birthday, and there’s going to be a party. The models are told to dress to impress, since GQ magazine big shots will be in attendance. The boys huddle up to create a song, while Shannon and Holly make a big red cake. - Ben Dichiara

Adam Rapoport of GQ is not impressed with the girls. “Have a little bit more flavor,” he says about them. “I should want to sleep with them.” Apparently, the guys are have enough personality, even if they did embarrass themselves serenading Niki. Their song was a cappella, and it rhymed, and that’s about all that can be said about it. It’s a good thing this show is not “Make Me A Rock Star!”

This week is all about branding, and the photo assignment turns out to be a film assignment. Manu Boyer is going to make a video look book. “Casting will happen on the spot,” he advises, and some models may get left out. “Give it your best,” Tyson adds. “It’s serious now.”

Manu has the models act angry, jealous, and in love. Ronnie and Ben have a quick try at a tryst, but it doesn’t pan out. Holly and Ben are a hotter ticket. In a shocking first, the photographer is not in love with her performance. “Holly was really bad in the beginning,” he says. Shannon and Perry are assigned together, and although sparks fly briefly, there’s no real chemistry. Casey attempts to be… not awkward, but he doesn’t pull it off. The man seems uncomfortable, every time, everywhere and it’s just not working on film.

The models go home for some much needed rest, but they get an early wakeup call from judge Jennifer Starr. “I know it’s 7:30, but you’ve just been booked on a job. You have ten minutes.” The guys and girls manage to throw themselves together and head out for Bloomingdales.

Stephanie, the Bloomingdales rep, wants the models to have an informal showing for the ladies who lunch. She tells the models to know every detail about their clothes, including the price, and sell, sell, sell. Ben’s first outfit doesn’t suit him, and he’s sent off to change. He’s stiff in the second outfit, and has such a bad attitude Stephanie doesn’t even let him out on the floor. He seems pretty content to sit around the dressing room and pout, though. He hates the assignment, and doesn’t want to go out there and be like a used car salesman.